D2C Commerce

Your customers move fast. Your analytics should too.

Your brand runs on signals - demand shifts, paid acquisition efficiency, cohort retention, daily revenue pace. Anko sits on top of your existing stack and gives performance and ops teams an analyst that knows your business - so the right call gets made in the right window.

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Semantic layer ontology showing D2C metrics, attributes, and measures including CPL, ROAS, leads, spend, and channel dimensions

Know what's driving performance down to the creative.

CPL by channel, ROAS by campaign, spend pacing against daily budget - Anko tracks paid acquisition in real time and diagnoses shifts as they happen. Creative fatigue and audience saturation are identified before budget burn.

Anko chat analyzing paid acquisition performance by channel, campaign, and creative Chart showing CPL, ROAS, and spend pacing by channel and creative

Understand which cohorts are retaining and why.

Which acquisition cohorts hold through 90 days? Where does drop-off happen? What's LTV by channel of first purchase? Anko answers cohort questions grounded in your actual definitions.

Cohort retention analysis table with drop-off points by acquisition channel Cohort retention chart showing 90-day retention and LTV by channel of first purchase

Connect campaign performance to inventory position.

When a campaign outperforms, inventory exposure follows. Anko keeps growth and ops looking at the same picture simultaneously - so a paid media win doesn't become a fulfilment bottleneck.

Anko analysis linking campaign performance to inventory exposure by SKU and region Dashboard connecting paid media performance to inventory position and fulfilment risk

Start every morning with answers, not a spreadsheet pull.

Revenue vs target, CAC vs plan, orders vs forecast - Anko runs the daily business review on schedule and delivers the narrative to your team before the standup. Every morning starts with clarity.

Scheduled daily business review workflow for revenue, CAC, and orders Daily business review narrative with revenue vs target, CAC vs plan, and orders vs forecast